Obis
type: channel
description: Jurnal OBIS, Jurnal Ekonomi dan Bisnis merupakan publikasi hasil-hasil penelitian dan informasi dalam bidang ilmu ekonomi dan bisnis dari Politeknik Tonggak Equator yang diterbitkan secara berkala, dua kali dalam setahun, yaitu bulan Maret dan September. Tulisan-tulisan yang dimuat telah melalui proses penyuntingan seperlunya oleh penerbit dengan tanpa mengubah substansi sesuai naskah aslinya. Tulisan dalam setiap penerbitan merupakan tanggungjawab pribadi penulisnya, dan bukan mencerminkan pendapat penerbit. Naskah yang dikirim pada redaksi harus merupakan naskah asli dan tidak sedang dipertimbangkan untuk diterbitkan oleh penerbit yang lain.
publisher: Politeknik Tonggak Equator
language: en
publication name: Obis
issn: 2654-7325
items: PENGARUH STORE ATMOSPHERE DAN SERVICE QUALITY TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVERNING (STUDI KASUS COFFEE SHOP)
items: ANALISIS PENGARUH KUALITAS PELAYANAN ELEKTRONIK TERHADAP KEPUASAN PELANGGAN E-COMMERCE SHOPEE DI KOTA PONTIANAK
items: https://www.jurnal.polteq.ac.id/index.php/obis/article/view/234
items: OVERWORK DAN BURNOUT PADA GENERASI Z MAHASISWA:PERAN STRES AKADEMIK DAN RESILIENSI
items: PENGARUH ROE, NPM, GPM, EPS DAN DER TERHADAP HARGA SAHAM PADA SEKTOR OTOMOTIF YANG TERDAFTAR DI BURSA EFEK INDONESIA
items: STRATEGI PEMASARAN NEO FURNITURE AND ELECTRONIC DALAM MENINGKATKAN DAYA SAING BISNIS RITEL
items: ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN KONSUMEN DALAM MEMBELI MAKANAN CEPAT SAJI DI PIZZA HUT PONTIANAK
items: ANALISIS PENGARUH PENAMBAHAN FITUR CARDLESS PADA MOBILE BANKING BCA TERHADAP KEPUASAN NASABAH BCA DI PONTIANAK
items: ANALISIS PENGARUH ASPEK PRODUK TERHADAP KEPUTUSAN PEMBELIAN DIMSUM DI GOLDEN PALACE RESTAURANT HOTEL KINI PONTIANAK
items: ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA AMWAY STORE PONTIANAK
items: PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN VARIABEL MEDIASI VIRAL MARKETING PADA PRODUK MIXUE DI PONTIANAK
items: EPIC MODEL: EFEKTIVITAS PENGGUNAAN ENDORSEMENT SEBAGAI MEDIA IKLAN DI INSTAGRAM PADA YELO
items: ANALISIS PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN DANPERSEPSI KEGUNAAN TERHADAP MINAT PENGUNAANBCA MOBILE BANKING DI PONTIANAK
items: ANALISIS PENGARUH PEMASARAN MEDIA SOSIAL TERHADAP KESADARAN MEREK KONSUMEN PADA MARKETPLACE LAZADA
items: ANALISIS PENGEMBANGAN PRODUK ROTI GEMES DALAM MENGHADAPI PERSAINGAN BISNIS
items: PENGARUH DIGITAL MARKETING, PHYSICAL EVIDENCE DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA COFFEE SHOP DI KOTA PONTIANAK
items: ANALISIS TINGKAT KESEHATAN BANK DENGAN RISK PROFILE, GOOD CORPORATE GOVERNANCE, EARNING DAN CAPITAL
items: ANALISIS KUALITAS PRODUK PADA SUSU GREENFIELDS PREMIUM FRESH JERSEY MILK DI PONTIANAK
items: DAMPAK BRAND TRUST TERHADAP BRAND LOVE, BRAND COMMITMENT, DAN WOM KONSUMEN WARDAH COSMETICS PONTIANAK
items: ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN MAXIM BIKE DI PONTIANAK
items: PENGARUH COLLATERAL ASSETS, FREE CASH FLOW DAN PROFITABILITAS TERHADAP KEBIJAKAN DIVIDEN
items: ANALISIS STORE ATMOSPHERE PADA CW COFFEE X IBIKE DI GAIA BUMI RAYA CITY MALL
items: ANALISIS PENGARUH CITRA MEREK, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HONDA VARIO DI PONTIANAK
items: ANALISIS PENGARUH RETURN ON ASSET DAN GOOD CORPORATE GOVERNANCE TERHADAP NILAI PERUSAHAAN
items: ANALISIS HEDONIC SHOPPING MOTIVATION PADA MAHASISWI DI PONTIANAK
items: ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUTUSAN PELANGGAN MENGINAP DI HOTEL MY HOME PONTIANAK
items: PENERAPAN STRATEGI DAN KEBIJAKAN KEMENTERIAN PERINDUSTRIAN REPUBLIK INDONESIA DALAM MENGHADAPI REVOLUSI INDUSTRI KEEMPAT KHUSUSNYA PADA WILAYAH PERBATASAN
items: ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA KAFE CUPFEE DI PONTIANAK
items: ANALISIS KUALITAS PELAYANAN CREDIT UNION BONAVENTURA SAJINGAN BESAR, KABUPATEN SAMBAS, KALIMANTAN BARAT
items: ANALISIS BUSINESS MODEL CANVAS PADA SUPERMARKET MITRA ANDA DI PONTIANAK

PENGARUH STORE ATMOSPHERE DAN SERVICE QUALITY TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVERNING (STUDI KASUS COFFEE SHOP)
type: item
description: With the era of globalization, the changes happened very quickly and have an impact on the development of the economy, one of them is coffee shop. Every coffee shop will maximize their performance with the aim of further development. In this study the authors use a variables such as store atmosphere, service quality, consumer loyalty and consumer satisfaction. This study aims to determine the significance of the influence of each variable such store atmosphere and service quality on customer loyalty through customer satisfaction as a variable interverning, and to determine the effect of consumer satisfaction as an intervening variable on customer loyalty. The method the authors used to do the research is associative causal. Data were collected by direct observation in the field, interviews with the owner and distributing questionnaires to 100 respondents. The technique of analysis of this research is using the software SEM - PLS (partial least square). The results showed that the store atmosphere and service quality significantly influence customer satisfaction at Diatara Kopi. Store atmosphere have a significant effect on consumer loyalty in while service quality has no significant effect on the loyalty of the consumer. Customer satisfaction have a significant effect on consumer loyalty at Diantara Kopi. Store atmosphere influence consumer loyalty indirectly through consumer satisfaction at Diantara Kopi while service quality does not affect the customer loyalty indirectly through consumer satisfaction at Diantara Kopi.
subject: Articles
  topic: section
subject: store atmosphere
  topic: keywords
subject: service quality
  topic: keywords
subject: consumer loyalty
  topic: keywords
subject: consumer satisfaction
  topic: keywords
creator: Stevani
rights: Copyright (c) 2025 Obis
date: 2025-12-19
publication date: 2025-12-19
starting page: 57
ending page: 69
doi: 10.63848/obis.v07n2.5

ANALISIS PENGARUH KUALITAS PELAYANAN ELEKTRONIK TERHADAP KEPUASAN PELANGGAN E-COMMERCE SHOPEE DI KOTA PONTIANAK
type: item
description: In this era, more and more e-commerce platforms are competing to provide the best service to maintain their company image. As an e-commerce platform that is still relatively new but with a very high number of visitors, the quality of Shopee's electronic service can influence customer satisfaction. This study aims to determine the impact of each dimension of electronic service quality (e-service quality), including efficiency, reliability, fulfillment, privacy, responsiveness, compensation, and contact, on customer satisfaction of Shopee e-commerce in the city of Pontianak. The data collection methods used are observation and questionnaires. The sampling technique employed is purposive sampling with a sample size of 80 respondents, with the criterion being customers who have made at least 3 transactions on Shopee. The data analysis technique used in this study is an associative research design with a quantitative approach. The results of this study indicate that the dimension of e-service quality, namely efficiency, has a significant impact on customer satisfaction, while reliability, fulfillment, privacy, responsiveness, compensation, and contact do not have a significant impact on customer satisfaction.
subject: Articles
  topic: section
subject: e-service quality
  topic: keywords
subject: customer satisfaction
  topic: keywords
subject: e-commerce
  topic: keywords
creator: Vennia Lunnetta Tiomantara
creator: Wendy Suhendry
rights: Copyright (c) 2025 Obis
date: 2025-12-19
publication date: 2025-12-19
starting page: 41
ending page: 56
doi: 10.63848/obis.v07n2.4

https://www.jurnal.polteq.ac.id/index.php/obis/article/view/234
type: item
title: PENGARUH KOMITMEN PROFESIONAL DAN KEAHLIAN AUDITOR TERHADAP KINERJA AUDIT DENGAN SKEPTISME PROFESIONAL SEBAGAI PEMEDIASI (STUDI KASUS PADA KANTOR INSPEKTORAT KOTA PONTIANAK DAN INSPEKTORAT KABUPATEN KUBU RAYA)
description: The purpose of this study was to examine the effect of professional commitment and audit expertise on auditor performance with professional skepticism as mediation. This research was conducted at the Kota Pontianak Inspectorate Office and the Kuburaya Regency Inspectorate with a research time span of approximately 3 (three) months. The method used in this research is descriptive quantitative. The data used in this study are primary data. The data collection method is done by giving questions in the form of questionnaires to respondents. The sample selection used purposive sampling technique and the sample obtained was 42 auditors. The data analysis technique was carried out using the Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) approach using WarpPLS 6.0 software.The results showed that professional commitment, audit expertise and professional skepticism had a positive and significant effect on auditor performance, professional skepticism became apartial mediation variable between professional commitment and auditor performance but could not mediate between audit expertise and auditor performance.
subject: Articles
  topic: section
subject: Professional Commitment
  topic: keywords
subject: Audit Expertise
  topic: keywords
subject: Professional Skepticism
  topic: keywords
subject: Au Performance
  topic: keywords
creator: ATIKA WULANDARI PUTRI
rights: Copyright (c) 2025 Obis
date: 2025-12-19
publication date: 2025-12-19
starting page: 1
ending page: 14
doi: 10.63848/obis.v07n2.1

OVERWORK DAN BURNOUT PADA GENERASI Z MAHASISWA:PERAN STRES AKADEMIK DAN RESILIENSI
type: item
description: Generation Z, widely recognized as digital natives, faces substantial academic pressure that contributes to overwork and burnout. This study aims to analyze the relationship between academic overwork and academic burnout among Generation Z university students and to explore the mediating role of academic stress and the moderating role of resilience. Using a quantitative cross-sectional design, the study involved 450 Generation Z students from various universities in Indonesia. Data were collected using questionnaires measuring academic overwork, academic burnout (emotional exhaustion, cynicism, and inefficacy), academic stress, and resilience. Structural Equation Modeling (SEM) analysis showed that academic overwork had a significant positive effect on academic stress (? = 0.45, p < 0.001) and academic burnout (? = 0.38, p < 0.001). Academic stress was found to partially mediate the relationship between overwork and burnout (? = 0.32, p < 0.001). Furthermore, resilience significantly moderated the relationship between academic stress and burnout (? = 0.25, p < 0.01), indicating that higher levels of resilience can reduce the negative impact of academic stress on burnout. These findings highlight the importance of interventions aimed at managing academic workload and strengthening resilience among Generation Z students to prevent burnout. Theoretical and practical implications, as well as research limitations, are discussed comprehensively.
subject: Articles
  topic: section
subject: Overwork
  topic: keywords
subject: Burnout
  topic: keywords
subject: Generasi Z
  topic: keywords
subject: Stres Akademik
  topic: keywords
subject: Resiliensi
  topic: keywords
creator: Wui San Taslim
rights: Copyright (c) 2025 Obis
date: 2025-12-19
publication date: 2025-12-19
starting page: 29
ending page: 40
doi: 10.63848/obis.v07n2.3

PENGARUH ROE, NPM, GPM, EPS DAN DER TERHADAP HARGA SAHAM PADA SEKTOR OTOMOTIF YANG TERDAFTAR DI BURSA EFEK INDONESIA
type: item
description: This study investigated the impact of Return on Equity (ROE), Net Profit Margin (NPM), Gross Profit Margin (GPM), Earnings Per Share (EPS), and Debt to Equity Ratio (DER) on stock prices of automotive companies listed on the Indonesia Stock Exchange (IDX) from 2019-2023. Using a quantitative associative approach, secondary data from 8 selected automotive manufacturing companies (out of 13) were analyzed with IBM SPSS version 26. The analysis included descriptive statistics, classical assumption tests, multiple linear regression, multiple correlation (R), simultaneous determination (R 2 ), and hypothesis testing (F-test and t-test). Results indicated that ROE, NPM, GPM, EPS, and DER simultaneously and significantly influence stock prices (p<0.05, F-statistic = 15.024). However, only EPS showed a significant positive partial influence on stock prices (p<0.05, t-statistic = 7.840). ROE, NPM, GPM, and DER did not individually have a significant partial impact. The independent variables explained 68.8% of the variation in stock prices (R2 = 0.688), with other factors accounting for the remaining 31.2%.
subject: Articles
  topic: section
subject: ROE
  topic: keywords
subject: NPM
  topic: keywords
subject: EPS
  topic: keywords
subject: DER
  topic: keywords
subject: Stock Prices
  topic: keywords
creator: Nicholas Giordany
creator: Junardi
rights: Copyright (c) 2025 Obis
date: 2025-12-19
publication date: 2025-12-19
starting page: 15
ending page: 28
doi: 10.63848/obis.v07n2.2

STRATEGI PEMASARAN NEO FURNITURE AND ELECTRONIC DALAM MENINGKATKAN DAYA SAING BISNIS RITEL
type: item
description: The increasingly competitive market demands that every company, particularly those in the furniture and electronics sectors, develop marketing strategies that are accurate, sustainable, and adaptive. Such strategies not only serve as tools for promoting products but also function as the identity and differentiator of the business. This study aims to analyze the implementation of marketing strategies through the Segmenting, Targeting, Positioning (STP) approach and the 4P Marketing Mix (product, price, place, and promotion) as applied by Neo Furniture and Electronic in Kubu Raya. This research adopts a descriptive method with a qualitative approach. Data collection techniques include observation, in-depth interviews, document analysis, and literature review. Data were obtained from one key informant and ten informants who are active consumers. The findings indicate that the implementation of STP strategies and the 4P Marketing Mix plays a significant role in enhancing marketing effectiveness and business competitiveness in the local market. With a well-structured management approach, these strategies strengthen Neo Furniture and Electronic's market position amidst the dynamic industry competition.
subject: Articles
  topic: section
subject: Marketing Strategy, Segmenting, Targeting, Positioning, Marketing Mix
  topic: keywords
creator: Celvin
creator: Fera Maulina
rights: Copyright (c) 2025 Obis
date: 2025-04-30
publication date: 2025-04-30
starting page: 52
ending page: 61
doi: 10.63848/obis.v07n1.5

ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN KONSUMEN DALAM MEMBELI MAKANAN CEPAT SAJI DI PIZZA HUT PONTIANAK
type: item
description: This study aims to analyze the factors influencing consumer decisions in purchasing fast food at Pizza Hut Pontianak. The factors examined include cultural, social, personal, and psychological aspects. This research employs a quantitative approach with an associative method. The sample consisted of 100 respondents selected through purposive sampling. Data analysis was conducted using validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. The results show that simultaneously, cultural, social, personal, and psychological factors have a significant influence on purchase decisions. Partially, cultural and psychological factors significantly affect the decision to purchase fast food at Pizza Hut Pontianak, while social and personal factors do not have a significant effect. The adjusted coefficient of determination (Adjusted R²) of 48.7% indicates that the studied factors explain 50.8% of the variance in purchase decisions, with the remaining 49.2% influenced by other factors outside the research model. These findings provide important implications for Pizza Hut's marketing strategy in understanding consumer behavior based on cultural and psychological characteristics.
subject: Articles
  topic: section
subject: cultural factors, social factors, personal factors, psychological factors, purchase decision
  topic: keywords
creator: Nendi Tjandera
creator: Delicia Vanessa
rights: Copyright (c) 2025 Obis
date: 2025-04-30
publication date: 2025-04-30
starting page: 41
ending page: 51
doi: 10.63848/obis.v07n1.4

ANALISIS PENGARUH PENAMBAHAN FITUR CARDLESS PADA MOBILE BANKING BCA TERHADAP KEPUASAN NASABAH BCA DI PONTIANAK
type: item
description: Mobile Banking is one of the developments in digital banking. Bank Central Asia (BCA) is one of the private banks in Indonesia that also provides financial service facilities called mobile banking. The last feature that has been updated by Bank Central Asia (BCA) for the mobile banking application is the cardless feature which provides benefits and convenience for customers in conducting transactions. The benefits and ease of use greatly affect customer satisfaction in using the application. The Technology Acceptance Model (TAM) or commonly referred to as the Technology Acceptance Model (TAM) is used to predict user acceptance of the use of technology. This study aims to determine whether the Technology Acceptance Model (TAM) variables, namely Perceived Ease of Use and Perceived Usefulness simultaneously and partially have a significant effect on customer satisfaction using cardless features on BCA mobile banking in Pontianak. The author uses an associative research method. The data was collected by distributing questionnaires online to one hundred respondents who are users of the cardless features of the BCA mobile banking in Pontianak. The results showed that the variable that contributed the most was the Perceived Usefulness variable. This is shown by customers who are greatly helped by this feature when they do not carry an ATM card as a condition for making transactions.
subject: Articles
  topic: section
subject: Technology Acceptance Model, Cardless Feature, and Mobile Banking
  topic: keywords
creator: Nico Andre
creator: Wui San Taslim
rights: Copyright (c) 2025 Obis
date: 2025-04-30
publication date: 2025-04-30
starting page: 30
ending page: 40
doi: 10.63848/obis.v07n1.3

ANALISIS PENGARUH ASPEK PRODUK TERHADAP KEPUTUSAN PEMBELIAN DIMSUM DI GOLDEN PALACE RESTAURANT HOTEL KINI PONTIANAK
type: item
description: The restaurant business is one of the continually evolving enterprises readily found in Pontianak City. The restaurant industry offers promising opportunities and demonstrates sustainable longevity within the community. Population growth serves as a fundamental driver for the expansion of restaurant businesses. Therefore, this study aims to investigate the influence of product aspects on purchase decisions of dimsum at Golden Palace Restaurant, Hotel Kini Pontianak. The primary objective of this research is to determine the partial effects of product variety, quality, design, features, brand name, packaging, sizes, and services on purchase decisions of dimsum at Golden Palace Restaurant, Hotel Kini Pontianak. This study employs an associative research design with a quantitative approach, utilizing multiple linear regression analysis through SPSS version 25. The research population comprises customers of Golden Palace Restaurant, Hotel Kini Pontianak. The sampling technique utilizes purposive sampling with the criterion that participants must have purchased products from Golden Palace Restaurant at least twice. The sample size consists of 90 respondents. Based on data analysis results, product aspects comprising product variety, quality, design, and sizes demonstrate significant influence on dimsum purchase decisions at Golden Palace Restaurant, Hotel Kini Pontianak.
subject: Articles
  topic: section
subject: product aspects, purchase decision, consumer behavior
  topic: keywords
creator: Cyntia Apriani
creator: Sugianto
rights: Copyright (c) 2025 Obis
date: 2025-04-30
publication date: 2025-04-30
starting page: 21
ending page: 29
doi: 10.63848/obis.v07n1.2

ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA AMWAY STORE PONTIANAK
type: item
description: The purpose of this study was to determine and analyze whether service quality factors (tangibility, reliability, responsiveness, assurance, empathy) have a positive influence on purchasing decisions at Amway store Pontianak simultaneously and partially. Amway is a company engaged in tiered marketing or network marketing. Products marketed include beauty, health, fitness, household and agricultural products. The research location chosen is the city of Pontianak. This research is an associative research with a quantitative approach. The sampling technique is simple random sampling. In writing this study, the author uses the associative method with a causal form. Data collection through questionnaires. Methods of data analysis using multiple regression analysis. Based on the results of multiple correlation analysis (R), it can be concluded that there is a strong relationship between the independent variables (Tangibles, Reliability, Responsiveness, Assurance, Empathy) on the dependent variable (purchase decisions). Based on the characteristics of the respondents, the majority of respondents in this study were aged 17-25 years, female, student work, monthly income of Rp.2,500,000 - 5,000,000, respondents with an average final education of SMA/SMK/equivalent, and had visited Amway store Pontianak more than 1 time visit. The results showed that the service quality variables (tangibility, reliability, responsiveness, assurance, empathy) jointly affected the purchasing decision partially
subject: Articles
  topic: section
subject: tangibility, reliability, responsiveness, assurance, empathy
  topic: keywords
creator: Daimona Clavira Cendana
creator: Wendy Suhendry
rights: Copyright (c) 2025 Obis
date: 2025-04-30
publication date: 2025-04-30
starting page: 1
ending page: 20
doi: 10.63848/obis.v07n1.1

PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN VARIABEL MEDIASI VIRAL MARKETING PADA PRODUK MIXUE DI PONTIANAK
type: item
description: This research aims to analyze the impact of brand awareness and product quality on purchasing decisions with the mediating variable viral marketing on Mixue products in Pontianak. The method used is quantitative, random sampling. There are 100. Secondary data collection through sites on the internet such as www.Momentum Works.com, portaltebo.id andpergikuliner.com. Data analysis consists of descriptive statistics, outer model, inner model, specific indirect effect. Tools used by SmartPLS 3. The research results show that brand awareness has a positive and insignificant influence on purchasing decisions, while product quality has a positive and significant influence on purchasing decisions, brand awareness has a positive and significant influence on viral marketing, product quality has a positive and significant to viral marketing, viral marketing has a positive and significant influence on purchasing decisions. Brand awareness has a positive and significant influence on purchasing decisions, with viral marketing acting as a mediating variable, and product quality has a positive and significant influence on purchasing decisions, with viral marketing acting as a mediating variable.
subject: Articles
  topic: section
subject: brand Awareness, product Quality, viral marketing, purchase decision
  topic: keywords
creator: Muhammad Jamii Alfiqri
creator: Trisnawati
rights: Copyright (c) 2024 Obis
date: 2024-10-01
publication date: 2024-10-01
starting page: 44
ending page: 60
doi: 10.63848/obis.v06n2.5

EPIC MODEL: EFEKTIVITAS PENGGUNAAN ENDORSEMENT SEBAGAI MEDIA IKLAN DI INSTAGRAM PADA YELO
type: item
description: The existence of internet establishes the trend of digital advertisement where the business owners use social media as the new advertisement tool which is called as endorsement. Yelo is one of the clothing stores that utilize endorsement as advertisement media on Instagram. The phenomenon of endorsement as marketing strategy becomes the basis for the writer to conduct a research on its effectiveness use of endorsement advertising by Yelo in Instagram. The tools in effectiveness of use are EPIC Model that divided into four dimensions, which are empathy, persuasion, impact, and communication. The research is descriptive with questionnaire as technique of collecting data. The technique of sampling that used is purposive sampling with 50 respondents who are Instagram users that have ever seen the advertisement of Yelo. The result shows that the Empathy dimension has average score 4,065, Persuasion dimension has average score 3,815, Impact dimension has average score 3,885, and Communication dimension has average score 4,355. Meanwhile, the EPIC rate has 4,03 which it shows the effectiveness use of endorsement as the advertisement media in Yelo’s Instagram.
subject: Articles
  topic: section
subject: digital advertisement, endorsement, EPIC Model
  topic: keywords
creator: Shefa Natasya Gowandi
creator: Fera Maulina
rights: Copyright (c) 2024 Obis
date: 2024-10-01
publication date: 2024-10-01
starting page: 28
ending page: 43
doi: 10.63848/obis.v06n2.4

ANALISIS PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN DANPERSEPSI KEGUNAAN TERHADAP MINAT PENGUNAANBCA MOBILE BANKING DI PONTIANAK
type: item
description: Rapid development of technology nowadays change people behavior in doing things easily and practically. BCA Mobile Banking is one of the applications installed by many users in transferring money fast with no need of Automated Teller Machine. Ironically, some people prefer to go directly for transactions by Automated Teller Machine rather than utilizing Mobile Banking applications. Hence, the writer is motivated to conduct this issue as the research. This study is aimed to know influence between convenience perception and utility influence toward user interests. This study uses quantitative research with observation and questionnaire as techniques of collecting data. Technique of sampling used in this research is purposive sampling with 65 respondents who have ever experienced BCA Mobile Banking in Pontianak. Based on the result of research, it shows that perceived ease of use has no significant influence toward intention to use. On the other hand, perceived of usefulness has significant influence toward intention to use.
subject: Articles
  topic: section
subject: perceived ease of use, perceived of usefulness, intention to use
  topic: keywords
creator: Riandy Junianto Alexander
creator: Wendy Suhendry
rights: Copyright (c) 2024 Obis
date: 2024-10-01
publication date: 2024-10-01
starting page: 18
ending page: 27
doi: 10.63848/obis.v06n2.3

ANALISIS PENGARUH PEMASARAN MEDIA SOSIAL TERHADAP KESADARAN MEREK KONSUMEN PADA MARKETPLACE LAZADA
type: item
description: Social media is an online media which the number of users that always increase each year. Through social media people can find some information or create content such as videos, pictures and share it to others. Many business actors use these social media as a tools to promote their products or to create brand awareness into the market. The aim of this research is to find out the effect of social media marketing on brand awareness both simultaneously and partially. Population in this research consists of active social media users who follow Lazada’s social media accounts, at least one of three social media of Lazada, namely Instagram, Facebook, YouTube. The research method for this research is quantitative and research data is obtained through an online questionnaire which was distributed to 100 respondents on social media. The data was analyzed using multiple linier regression. The results of the analysis show that social media marketing has an impact simultaneously toward consumer brand awareness, but partially each variable does not have significant effect on brand awareness, or the other words each variable have small effect on brand awareness.
subject: Articles
  topic: section
subject: Social Media Marketing, Brand Awareness
  topic: keywords
creator: Felix Halim
creator: Sugianto
rights: Copyright (c) 2024 Obis
date: 2024-10-01
publication date: 2024-10-01
starting page: 11
ending page: 17
doi: 10.63848/obis.v06n2.2

ANALISIS PENGEMBANGAN PRODUK ROTI GEMES DALAM MENGHADAPI PERSAINGAN BISNIS
type: item
description: The bakery sector is growing well in Indonesia, Yusuf Hadi's stated that bakery business can grow by 7-10% every year. Entrepreneurs of bakery business are urged to continue innovating in order to survive. The purpose of the research is to determine what product development is done by Roti Gemes and the factors that encourage the product development. This research method is descriptive qualitative. The informants in this study were 10 Roti Gemes consumers who matched predetermined criteria, and the resource person is the owner of Roti Gemes. Based on the results of the analysis, it was found that the product development carried out by Roti Gemes is product development in terms of flavor variants and types. Obstacles found in finding the idea of product development. The impact obtained by Roti Gemes is an increase in turnover in the last two years. Business competition is one factor that encourages Roti Gemes to do product development. By doing product development, the products offered to consumers aren’t monotonous, so consumers aren’t easily bored and switch to other competitors. So, with the development of products and how they face competitors, Roti Gemes has good potential in the face of business competition in Pontianak.
subject: Articles
  topic: section
subject: Product Development, Business Competition, Bakery
  topic: keywords
creator: Ellen Letitia
creator: Vivi Vivi
rights: Copyright (c) 2024 Obis
date: 2024-10-01
publication date: 2024-10-01
starting page: 1
ending page: 10
doi: 10.63848/obis.v06n2.1

PENGARUH DIGITAL MARKETING, PHYSICAL EVIDENCE DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA COFFEE SHOP DI KOTA PONTIANAK
type: item
description: Competition in the business world is getting faster with the level of business competition in Indonesia being very tight, because in every line of companies they are always trying to increase their market share and reach as many new consumers as possible. The aim of this researcher is: 1) Knowing and analyzing the influence of digital marketing on CW Coffee Tanjung Sari Branch consumer satisfaction. 2) Knowing and analyzing the influence of Physical Evidence on Consumer Satisfaction of CW Coffee Tanjung Sari Branch. 3) Knowing and analyzing the effect of price on consumer satisfaction at CW Coffee Tanjung Sari Branch. The type of research carried out is quantitative. The population in this study were individuals who had visited and purchased CW Coffee products at the Tanjung Sari branch. This sampling technique uses a purposive sampling method, the researcher uses the Lameshow calculation formula so that the number of samples can be determined, namely 96 respondents. The data analysis techniques used in this research are descriptive statistics, validity test, reliability test, multiple linear regression analysis using the t test. The conclusions of the research results are as follows: 1) These results indicate that digital marketing variables do not have a significant effect on consumer satisfaction. 2) These results indicate that the physical evidence variable has a significant and positive effect on consumer satisfaction. 3) These results indicate that the price variable has a significant and positive effect on consumer satisfaction.
subject: Articles
  topic: section
subject: Digital Marketing, Physical Evidence, Price, Consumer Satisfaction
  topic: keywords
creator: Lia Latifah
creator: Taryati Sukmawati
rights: Copyright (c) 2024 Obis
date: 2024-03-27
publication date: 2024-03-27
starting page: 50
ending page: 66
doi: 10.63848/obis.v06n1.5

ANALISIS TINGKAT KESEHATAN BANK DENGAN RISK PROFILE, GOOD CORPORATE GOVERNANCE, EARNING DAN CAPITAL
type: item
description: This study analyzes bank’s health level using RGEC method that regulated in Bank Indonesia Circular No. 13/24/DPNP. Over time, Otoritas Jasa Keuangan officially takes over the duties of Bank Indonesia in assessing the level of bank’s health in OJK regulation No. 4/POJK.03/2016. The writer used NPL and LDR ratios to measure risk profile, good corporate governance is measured from bank’s self-assessment, ROA and NIM ratios to measure earning, and CAR ratio to measure capital. This study aimed to determine the health level of PT Bank Mayora using RGEC method. The form of this research is a descriptive research with secondary data type. This research was conducted through a case study at PT Bank Mayora in the 2015-2019 period. The technique of data collecting used by the writer were literature study and documentation study. The data analysis technique used was quantitative methods. The result of research that has been carried out in assessing the health level of PT Bank Mayora for the 2015-2019 period is good or in healthy criteria. PT Bank Mayora is able to maintain a healthy rating during the period. This reflects that the condition of PT Bank Mayora in general is capable of facing significant negative effects and changes in business conditions and other external factors.
subject: Articles
  topic: section
subject: Risk Profile, Good Corporate Governance, Earning, Capital, Bank’s health level
  topic: keywords
creator: Michael Salim
creator: Fera Maulina
rights: Copyright (c) 2024 Obis
date: 2024-03-27
publication date: 2024-03-27
starting page: 36
ending page: 49
doi: 10.63848/obis.v06n1.4

ANALISIS KUALITAS PRODUK PADA SUSU GREENFIELDS PREMIUM FRESH JERSEY MILK DI PONTIANAK
type: item
description: This study examines the product quality of Greenfields' Premium Fresh Jersey Milk in the context of the Indonesian dairy industry, aiming to understand its impact on consumer satisfaction and identify areas for improvement. The qualitative analysis utilizes descriptive research methods, including observation, interviews, and documentation, with a purposive sampling technique involving 10 informants. Overall, the study finds that the product quality indicators for Greenfields' Premium Fresh Jersey Milk are satisfactory, leading to levels of consumer satisfaction that meet or exceed expectations. However, there are areas for improvement, particularly regarding packaging size variants and product accessibility. The study suggests increasing the range of packaging sizes to better cater to diverse market needs. Additionally, enhancing the accessibility of the product through improved distribution channels, such as adding showcase facilities in outlets, can streamline the purchasing process and ensure compliance with standard product storage procedures. By addressing these areas for improvement, Greenfields can further enhance its competitiveness in the Indonesian dairy market and solidify its position as a leading dairy brand.
subject: Articles
  topic: section
subject: Product Quality, Customer Satisfaction, Milk
  topic: keywords
creator: Hansen Vernando
creator: Vivi Vivi
rights: Copyright (c) 2024 Obis
date: 2024-03-27
publication date: 2024-03-27
starting page: 26
ending page: 35
doi: 10.63848/obis.v06n1.3

DAMPAK BRAND TRUST TERHADAP BRAND LOVE, BRAND COMMITMENT, DAN WOM KONSUMEN WARDAH COSMETICS PONTIANAK
type: item
description: This research aims to examine and analyze the influences of brand trust on brand love and brand commitment, also their impacts on WOM. This is an associative research to show the causative relation among variables. The hypotheses which were tested are the influences of brand trust on brand love, brand trust on brand commitment, brand trust on WOM, brand love on brand commitment, brand love on WOM, and brand commitment on WOM. The survey was done towards 87 consumers of Wardah Cosmetics in Pontianak. This research was using purposive sampling technique. The respondents in this research must be 17 years old and above. The respondents are not new consumers of Wardah Cosmetics. Data processing was done using WarpPLS 6.0. The data was analyzed by using structural equation model analysis. The results of this research showed that the influence of brand trust on brand love is supported, but the influences of brand trust on brand commitment and WOM are not supported. The influence of brand love on brand commitment is supported, but the influence of brand love on WOM is not supported. The influence of brand commitment on WOM is supported. This research showed three different results from hypotheses test which do not support the previous researches.
subject: Articles
  topic: section
subject: brand trust, brand love, brand commitment, WOM
  topic: keywords
creator: Yulita Suharsono
creator: Taryati Sukmawati
creator: Bella Syintina
rights: Copyright (c) 2024 Obis
date: 2024-03-27
publication date: 2024-03-27
starting page: 1
ending page: 14
doi: 10.63848/obis.v06n1.1

ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN MAXIM BIKE DI PONTIANAK
type: item
description: The development of the internet at this time affects the development of various fields, one of which is in the field of transportation. If people want to go somewhere and go quickly and easily, they need transportation. Therefore, in this era of internet development, several online-based transportation services have emerged, one of which is maxim. Researchers want to know the quality of service from Maxim, especially Maxim bike. This study aims to determine whether there is a significant effect of physical evidence, reliability, responsiveness, assurance, and empathy on customer satisfaction with Maxim bike services. This research uses quantitative methods. The data collection techniques used are questionnaires, documentation studies, literature studies. The sampling technique used was purposive sampling method, which at least had used Maxim three times as many as 60 respondents. The data analysis technique is multiple linear regression analysis. The data obtained will be analyzed using the SPSS program. Based on the results of the t test, the reliability, responsiveness, and guarantee factors have a significant effect on Maxim bike consumer satisfaction. However, the factors of physical evidence, and empathy have not had a significant effect on Maxim bike consumer satisfaction.
subject: Articles
  topic: section
subject: Service quality, customer satisfaction, online transportation
  topic: keywords
creator: Alexander Alexander
creator: Wendy Suhendry
rights: Copyright (c) 2024 Obis
date: 2024-03-27
publication date: 2024-03-27
starting page: 15
ending page: 25
doi: 10.63848/obis.v06n1.2

PENGARUH COLLATERAL ASSETS, FREE CASH FLOW DAN PROFITABILITAS TERHADAP KEBIJAKAN DIVIDEN
type: item
description: This study aims to determine whether there was an influence between collateral assets, free cash flow, and profitability on dividend policy. In this study, the author used quantitative data analysis with the form of research, namely associative research. The author processed and analyzed data from the financial statements of manufacturing companies in the consumer goods industry sector listed on the Indonesia Stock Exchange for 2017-2019. The data was processed using IBM SPSS version 26. The results of the F test showed that there was a simultaneous influence between collateral assets, free cash flow, and profitability on dividend policy. Meanwhile, the results of the t test indicated that free cash flow had a significant effect on dividend policy. Based on the results, it suggested that free cash flow could be one of the factors that could be considered by prospective shareholders to buy shares in a company.
subject: Articles
  topic: section
subject: dividend policy, collateral assets, free cash flow, profitability
  topic: keywords
creator: Renny Andryani Layarda
creator: Fera Maulina
rights: Copyright (c) 2023 Obis
date: 2023-09-29
publication date: 2023-09-29
starting page: 54
ending page: 76
doi: 10.63848/obis.v05n2.5

ANALISIS STORE ATMOSPHERE PADA CW COFFEE X IBIKE DI GAIA BUMI RAYA CITY MALL
type: item
description: In building a physical store, a marketing strategy does not only use promotions but also requires store atmosphere. Coffee shops or cafes becomes a trend for the young generation as a place to hang out and drink coffee. This study will discuss the store atmosphere at CW Coffee x iBike. The purpose of this study is to know the store atmosphere of CW Coffee x iBike, which includes four elements, exterior, general interior, store layout, and interior display. This study uses qualitative technique data analysis, descriptive research method, and the data collection technique uses observation, interview, literature study, and documentation. The informant that is used is 10 informants. The result showed that the elements as a whole are good enough to increase customers' convenience in consuming products. However, it is not good in terms of scent and sound and the width of the aisle. In sound, the speaker volume is not loud enough and can not be heard outdoor, and the width between tables is tight. Suggestions from the writer are to change the speaker to a passive speaker and maintain the speaker volume and set the table's width tight on weekends and set the table's width loose on weekdays.
subject: Articles
  topic: section
subject: Store Atmosphere, Coffee Shop, Cafe
  topic: keywords
creator: Vera Yulia
creator: Vivi
rights: Copyright (c) 2023 Obis
date: 2023-09-27
publication date: 2023-09-27
starting page: 12
ending page: 26
doi: 10.63848/obis.v05n2.2

ANALISIS PENGARUH CITRA MEREK, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HONDA VARIO DI PONTIANAK
type: item
description: This study aims to determine whether the factors of brand image, price, and product quality have a positive influence on the purchasing decision of Honda Vario in Pontianak simultaneously and partially by using quantitative methods. Data collection methods used were observation, interview, and questionnaire. The sampling technique was purposive sampling with a total sample of 40 respondents with the criteria of consumers who have bought and used Honda Vario motorcycle. The data analysis technique used in this study is causal associative using multiple linear regression analysis. Simultaneous analysis results show that the independent variables (brand image, price, and quality product) influence the dependent variable (the purchase decision of Honda Vario in Pontianak). While from the partial test results is known that brand image and price do not affects the dependent variable (the purchase decision of Honda Vario in Pontianak).
subject: Articles
  topic: section
subject: brand image, price, product quality, purchase decision
  topic: keywords
creator: Cindy Cenora
creator: Wendy Suhendry
rights: Copyright (c) 2023 Obis
date: 2023-09-29
publication date: 2023-09-29
starting page: 27
ending page: 41
doi: 10.63848/obis.v05n2.3

ANALISIS PENGARUH RETURN ON ASSET DAN GOOD CORPORATE GOVERNANCE TERHADAP NILAI PERUSAHAAN
type: item
description: The return on asset ratio is one way to analyze financial reports to attract investors' trust. Besides financial reports, good corporate governance (GCG) implementation is needed by a company to increase its performance and actualize the parties' interests in the company, therefore, has a positive impact on firm value. Investors solicitude the firm value concerning the stock. The higher the firm value, the more investors will invest. Firm value in this research was measured by price to book value (PBV). Facilities construction for covid-19 and the increased infrastructure planning made the basic and chemical industry sector have enhanced thus becoming this research object. Based on previous research, related to ROA, GCG, and firm value, has heterogeneous results, and writers want to reexamine to know the effect between ROA and GCG on PBV. This research uses an associative form, by collecting 385 populations of annual reports for the period 2016 till 2020 from www.idx.co.id and www.sahamok.net and selected by purposive-judgmental sampling into 200 annual reports. This research uses SPSS 24 application and the results showed the independent variables simultaneously and ROA partially have a significant effect on firrm value. However, independent commissioners and boards of directors do not significantly affect firm value.
subject: Articles
  topic: section
subject: Return on Assets, Good Corporate Governance, Firm Value
  topic: keywords
creator: Sinta Novita
creator: Junardi
rights: Copyright (c) 2023 Obis
date: 2023-09-29
publication date: 2023-09-29
starting page: 42
ending page: 53
doi: 10.63848/obis.v05n2.4

ANALISIS HEDONIC SHOPPING MOTIVATION PADA MAHASISWI DI PONTIANAK
type: item
description: Shopping is an activity carried out by each individual in order to meet the needs of life. Decision-making in shopping is always based on the impulse that comes in the consumer, this impulse is usually called motivation. One of the motivations in shopping is hedonic shopping motivation. Hedonic shopping motivation is an impulse from within the consumer to shop with the main goal being to get pleasure without paying attention to the benefits of the product being purchased. The purpose of the research was to analyse hedonic shopping motivation in female students in Pontianak. This study used a qualitative descriptive method by collecting data from ten informants. The sampling technique used is purposive sampling. The sample criterion is to carry out shopping activities in order to get pleasure at least three times a month. The data collection method used is an interview. This study uses three data analysis techniques, namely data reduction, data presentation, and conclusion drawing/verification. Based on the results of the analysis, it was found that the hedonic shopping motivation that was most experienced by informants who were female students in Pontianak was social shopping. Based on these results, the company should carry out promotions by holding events that attract people to come in groups and create a place to shop that is fun, comfortable and attractive for consumers so as to cause a positive atmosphere and emotions which can then increase the number of visitors.
subject: Articles
  topic: section
subject: Hedonic Shopping Motivation, Female Student, Shopping
  topic: keywords
creator: Yulia Luvita
creator: Vivi
rights: Copyright (c) 2023 Obis
date: 2023-09-27
publication date: 2023-09-27
starting page: 1
ending page: 11
doi: 10.63848/obis.v05n2.1

ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUTUSAN PELANGGAN MENGINAP DI HOTEL MY HOME PONTIANAK
type: item
description: This study aims to find out if there is a significant influence between service quality (reliability, responsiveness, assurance, empathy, and tangible) on the customers satisfaction staying at Hotel My Home Pontianak. This type of research is associative research with a quantitative approach. The sampling technique is purposive sampling method with the number of respondents as many as 60 people. The data collection in this study is by observation, interview, and questionnaire. Quantitative data analysis techniques with multiple regression analysis using SPSS version 25. The results of this study showed there is a significant influence between service quality variables and simultaneous customer decision variables. Partial testing showed only assurance and empathy variables had a significant effect on customer decision variables.
subject: Articles
  topic: section
subject: Service quality, hotel, customer satisfaction
  topic: keywords
creator: Hendri Wijaya
creator: Wendy Suhendry
rights: Copyright (c) 2023 Obis
date: 2023-03-30
publication date: 2023-03-30
starting page: 1
ending page: 14
doi: 10.63848/obis.v05n1.3

PENERAPAN STRATEGI DAN KEBIJAKAN KEMENTERIAN PERINDUSTRIAN REPUBLIK INDONESIA DALAM MENGHADAPI REVOLUSI INDUSTRI KEEMPAT KHUSUSNYA PADA WILAYAH PERBATASAN
type: item
description: Indonesia's economy has grown sixfold in 17 years, surpassing US$1 trillion in 2017, successfully transforming from a natural resource-based economy to a value-added sector-based economy. The Ministry of Industry has developed the Making Indonesia 4.0 Initiative to implement the 4IR strategy and roadmap in Indonesia. The economic and social situation of people living in border areas is generally much lower than neighboring countries (Malaysia). Human development in the West Kalimantan border region is reflected in the average Human Development Index (HDI), which is still lower than other regions in Kalimantan. The research aims to determine the application of the Ministry of Industry's strategies and policies in facing the fourth industrial revolution, especially in border areas. The research design is a Literature Review, which analyzes the Ministry of Industry's strategies and policies related to 4IR and the readiness of border areas. Industrial modernization is focused on region-based natural resource processing industries and industrial centers with supply chain and value chain integration from upstream to downstream, supported by innovation, quality human resources, and partnerships between large, medium, and small industries. Industries are encouraged to become part of the global value chain (GVC), with a priority on food and beverage, textiles and clothing, automotive, electronics, as well as chemical and pharmaceutical industries. National industrial efficiency is gradually improved with the implementation of smart and sustainable manufacturing to anticipate aging population, efficient urban activities, broad human-goods-services connectivity and mobility, and better environmental quality.
subject: Articles
  topic: section
subject: The Fourth Industrial Revolution, Border Regions
  topic: keywords
creator: Wui San Taslim
creator: Silpanus Dian Sapala
creator: Denil Jecky
rights: Copyright (c) 2023 Obis
date: 2023-03-30
publication date: 2023-03-30
starting page: 15
ending page: 25
doi: 10.63848/obis.v05n1.1

ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA KAFE CUPFEE DI PONTIANAK
type: item
description: The aim of this research is to determine whether the variables of product, price, place, promotion, people, physical evidence, and process influence purchasing decisions at Cupfee cafe. This type of research is an associative study with a quantitative approach. The population of this research is the customers of Cupfee cafe. The sampling technique used is purposive sampling with the criteria of having purchased products directly from Cupfee cafe at least 2 times a month. The sample size is 80 people. The quantitative data analysis technique used is multiple linear regression analysis using SPSS version 25. Based on the data processing results, the marketing mix aspects consisting of product, price, place, promotion, people, physical evidence, and process (x) were found to simultaneously influence purchasing decisions. Partial testing also showed that only the product and physical evidence variables had a significant influence on purchasing decisions.
subject: Articles
  topic: section
subject: marketing mix, purchasing decisions, cafe
  topic: keywords
creator: Endang
creator: Sugianto
creator: Yosafat Barona Valentino
rights: Copyright (c) 2023 Obis
date: 2023-03-31
publication date: 2023-03-31
starting page: 49
ending page: 57
doi: 10.63848/obis.v05n1.5

ANALISIS KUALITAS PELAYANAN CREDIT UNION BONAVENTURA SAJINGAN BESAR, KABUPATEN SAMBAS, KALIMANTAN BARAT
type: item
description: This research was conducted at CU Bonaventura, which provides services in Sajingan Besar. The aim of this research is to determine how the implementation of service quality at CU Bonaventura affects the service in Sajingan Besar. This study used a qualitative research method, with data obtained from interviews, observations, and documentation. The data analysis technique used in this study was qualitative descriptive analysis by collecting data to obtain conclusions and an overview of the problem being studied and to identify any issues. The data was described using sentences or words that were categorized to reach a conclusion. Based on the results of field observations and interviews, it was found that from the physical evidence (tangibles), employee appearance was considered neat, office equipment was complete, but they still did not use a modern queue machine. The employees were considered to have the required abilities and competencies in their respective tasks and functions, especially in solving problems faced by members. The employees always aimed to ensure that every transaction required by the members was completed promptly. However, the employees were found to be slow in conducting transactions, resulting in members having to wait for a long time. In terms of the assurance variable, CU Bonaventura employees were considered reliable regarding member transaction data. In the empathy variable, the employees always listened to members' problems, especially in loan-related matters, and provided services in the form of consultation.
subject: Articles
  topic: section
subject: Quality of Service, Credit Union, CU Bonaventura Sajingan Besar
  topic: keywords
creator: Yosefiana Friska
creator: Pricilla Pascadeany Frelians
creator: Gregorius Subanti
rights: Copyright (c) 2023 Obis
date: 2023-03-30
publication date: 2023-03-30
starting page: 26
ending page: 37
doi: 10.63848/obis.v05n1.2

ANALISIS BUSINESS MODEL CANVAS PADA SUPERMARKET MITRA ANDA DI PONTIANAK
type: item
description: This research aims to understand and explore the Business Model Canvas approach at Mitra Anda Supermarket in Pontianak. This qualitative research uses observation and interviews with several sources and informants to collect data. The results of this research can help Mitra Anda Supermarket identify all elements of the business model canvas and identify potential threats and weaknesses that need to be addressed. Therefore, the weaknesses in the business model canvas elements can help Mitra Anda Supermarket design new strategies to maintain its existence and future business development.
subject: Articles
  topic: section
subject: Business Model Canvas, Mitra Anda Supermarket
  topic: keywords
creator: Thalia Agatha Christy
creator: Fera Maulina
rights: Copyright (c) 2023 Obis
date: 2023-03-31
publication date: 2023-03-31
starting page: 38
ending page: 48
doi: 10.63848/obis.v05n1.4